Meet Rebecca Turri, owner of Lovebird Coffee. Learn more about the business and their menu below.
What made you want to start your own cafe/mobile cafe? Be specific.
The inspiration behind starting a mobile cafe came to her somewhat unexpectedly. After being laid off from her tech job in Silicon Valley, she found herself searching for a new role within the industry. As she navigated this uncertain period, her husband, David, encouraged her to pursue something she was passionate about. “Owning a coffee shop was something that I had kicked around for the last decade or so,” she explained, acknowledging her long-standing interest in the cafe scene. However, the high costs associated with a traditional storefront had always felt daunting.
Their journey took a turn when they discovered a small trailer for sale online. David, who had experience in construction management, took the lead on the renovation project. Together with Kennedy, they transformed the trailer into a charming mobile cafe. “We thought it was less expensive out the gate to start a mobile business,” she said, noting the financial advantages of this approach. As a graduate of Chico State, she felt a strong desire to fill a gap in the local coffee scene, believing the community deserved a quality coffee stop.
What are ways Chico State students can help other local businesses like yours?
Chico State students play a vital role in supporting local businesses like hers. “Telling your friends has been super positive and helpful,” she mentioned, highlighting the organic ways word spreads among the student community. The impact of social media is significant; when students tag the cafe in their Instagram posts, it increases their visibility tremendously. “I love reposting and getting the community involved,” she said, expressing her gratitude for the engagement. She specifically noted the influence of students like Suzzie and Chris, whose enthusiastic social media shares have introduced many newcomers to the cafe.
What is one of the best-selling items and how does it make you different from other cafes?
Among the cafe's standout offerings is the strawberry matcha, which has gained a loyal following. “It’s something fun and colorful and really rich in flavor,” she said, explaining how it distinguishes itself from other local cafes. While many establishments offer seasonal specials, she believes the strawberry matcha has become a trendsetter that attracts curious customers eager to try something new.
What is an item on your menu that is underrated, and you think more students should try?
Conversely, she feels that the cold brew with flavored cold foam is an underrated gem on their menu. “People often come in wanting just a black coffee or an Americano,” she explained, suggesting that many might miss out on delightful alternatives. “If someone wants an oat milk caramel macchiato with cold foam and extra drizzle, it’s essentially the same kick as a cold brew but at a lower cost.” She is passionate about encouraging students to explore different flavors and combinations, believing they could find something they truly enjoy.
What is your favorite part about running a mobile cafe?
Her favorite part of running the mobile cafe is the vibrant community atmosphere. “I love the people here,” she exclaimed, highlighting the special relationships she has developed with both students and faculty. She cherishes the small moments of connection—whether celebrating a student’s academic success or complimenting a new hairstyle. “For a lot of the people coming here, it’s their first time either moving away from home or being on their own,” she added. “I love the idea of providing a space that’s familiar and welcoming, a little slice of comfort in their busy lives.”
What is the best aspect of being able to have your business on campus?
Operating on campus offers significant advantages from a business perspective. “From a business standpoint, I don’t think there’s anywhere else in Chico that could drive the same amount of revenue,” she remarked, citing the foot traffic and accessibility that come with being in such a central location. The cafe is perfectly positioned for students who juggle classes, work, and social lives. “People are here on campus for 12 hours a day, and using their 15 minutes between classes to grab a coffee from a convenient coffee stop makes me feel good serving others,” she reflected, appreciating her role in enhancing their daily routines.
What are some options on your menu for dietary restrictions?
In terms of dietary inclusivity, she is committed to ensuring that everyone feels welcome. Kennedy, the Head of Culinary and Food Service, is a registered dietitian, which adds an important layer of expertise to their offerings. “We have oat milk and almond milk, but we are planning on adding, soy, and coconut milk when we get a bigger space,” she shared. Their vision includes expanding pastry options to incorporate gluten-free items and introducing more sugar-free syrups, ensuring there’s something for everyone. “We want to make sure that we have enough options for everybody,” she emphasized, illustrating her dedication to catering to diverse dietary needs.
Lovebird is currently located on campus in front of Holt Hall but will soon be moving into the new Behavioral and Social Science Building. They are on campus Monday-Thursday from 7:30 a.m. - 2:00 p.m.
Follow (lovebird.coffeeco) for new menu items, operational updates, and more!
The food truck program at Chico State is brought to you by Associated Students Dining Services. Chico State students, staff and faculty can use FlexCash, ReDD$, and Wildcat Dollars at participating food trucks. For more info, click here.
