Since its incorporation in 1942, the Associated Students has operated and served the campus community with one purpose: To provide programs, services and facilities that enrich the campus experience.

The Associated Students, including all its programs, services, and business enterprises, are excited to announce our next chapter as we launch our new org-wide identity. In doing so, we have taken steps to simplify and unify our organization's presence on campus.

The Associated Students, also known as "The AS," is comprised of many programs, services, facility operations and business ventures created for students by students, including The Bell Memorial Union, The Wildcat Recreation Center, Government Affairs, Dining Services, and many more. The AS has many opportunities for students to get involved, attend events, run for office, or find meaningful student employment on campus.

"The new identity provides an opportunity for students to identify and get to know the AS in its entirety," shared Marketing Manager, Anna Paladini. "We still provide the same great programs and services in all of our signature areas, such as the WREC and CAVE, while also providing a unified front so students can identify where we serve them on campus and where their student fees are being utilized."

The rebranding initiative coincides with the announcement of the new Chico State identity reveal, in which the AS partnered with the University to conceive. The new AS marks, created in tandem with the University refresh efforts with Pentagram, and in likeness with the University's identity for the first time since its incorporation.

"The brand is so important to sharing our story. We do so much, and we want to show that off" shared AS President, Duncan Young. "I'm excited to see everything come together."

Coinciding with the release of the new visual identity, the Associated Students has unveiled a new website, which includes a mobile-friendly design, a two-navigation approach, and a new blog that will be utilized to share information and student stories with our community.

"We're excited to see the effect the new marks will have. Today, tomorrow, and for years to come."